{"id":2806,"date":"2016-10-13T12:41:44","date_gmt":"2016-10-13T11:41:44","guid":{"rendered":"http:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/?p=2806"},"modified":"2026-04-11T09:08:08","modified_gmt":"2026-04-11T08:08:08","slug":"guest-blog-unsigned-guide-promoting-band","status":"publish","type":"post","link":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/guest-blog-unsigned-guide-promoting-band\/","title":{"rendered":"Guest Blog: The Unsigned Guide on promoting your band"},"content":{"rendered":"\n<p><em>Last updated: April 2026<\/em><\/p>\n\n\n\n<p><strong>In a special feature, Louise Dodgson from <a href=\"https:\/\/www.theunsignedguide.com\/\" rel=\"nofollow\">The Unsigned Guide<\/a> offers special advice for promoting your band and getting your music out there&#8230;<\/strong><\/p>\n\n\n\n<p>Promoting your band and music is an ongoing task, but an essential one if you want to maintain your fanbase and make new fans along the way.There are many things musicians can do to actively promote themselves and we\u2019ve broken down some of them here:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online presence<\/h2>\n\n\n\n<p>Spanning a huge range of platforms, you can promote and share your music online in all manner of ways. A good starting point is to have your own website as a central point to let people know everything about you &#8211; biog, music, gig listings, images, press coverage and releases, videos, contact details \u2013 all of these should be kept up to date on your website so you always have somewhere current to direct fans and industry to.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"960\" height=\"631\" src=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook.jpg\" alt=\"facebook\" class=\"wp-image-2766\" srcset=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook.jpg 960w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook-300x197.jpg 300w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook-370x243.jpg 370w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook-270x177.jpg 270w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook-570x375.jpg 570w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2015\/06\/facebook-740x486.jpg 740w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<p>Of course, there are endless social media outlets to also help spread the word about your music. Facebook, Twitter, Instagram, YouTube, Bandcamp and SoundCloud are amongst the most commonly used by musicians. You can create profiles on all if you choose\u2026or just select a few that will work best for your band. The key is not to spread yourself too thinly by having too many online profiles if you do not have the time to maintain them and keep them all reasonably up to date. Make sure you reply to comments and interact with your audience if you want to promote yourself effectively. A few current profiles with good content always make a better impression than having many inactive profiles.<\/p>\n\n\n\n\n\n<p>Social media has also moved on since this article was first published. Alongside Facebook and Twitter, platforms like Instagram, TikTok and YouTube are now central to how unsigned <a href=\"https:\/\/www.lastminutemusicians.com\/search\/indie_bands.html\">indie bands<\/a> and <a href=\"https:\/\/www.lastminutemusicians.com\/search\/rock_bands.html\">rock bands<\/a> build an audience, and a well-maintained Spotify for Artists profile is essential for sharing new releases and tracking listener data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gigs &amp; the importance of mailing lists<\/h2>\n\n\n\n<p>There\u2019s no substitute for getting out there and playing live. Gigs are also great for winning over new fans! Whilst you have a captive audience don\u2019t miss the chance to gather some info from them so you can keep in touch in future.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z.jpeg\" alt=\"crowd\" class=\"wp-image-2664\" srcset=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z.jpeg 640w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z-300x188.jpeg 300w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z-370x231.jpeg 370w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z-270x169.jpeg 270w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2014\/12\/7245161476_6a7730205b_z-570x356.jpeg 570w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>Email addresses are key for connecting with your fans. It can be hard to reach people via Facebook, Twitter and other platforms &#8211; posts can be missed easily or you need to promote for it to reach people. An email is a much more personal connection so make the most of this &amp; send mailouts to your fans with news on releases, gigs, videos, and even competitions if you want to keep people engaged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Networking &amp; making industry contacts<\/h2>\n\n\n\n<p>As well as fans, old and new, promoting your music to the industry is also essential. A great starting point is The Unsigned Guide directory which has details for over 8,500 music industry contacts, all of which have been individually researched to make sure they are willing to hear from unsigned and emerging bands and artists.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking.jpg\" alt=\"networking\" class=\"wp-image-2807\" srcset=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking.jpg 640w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking-300x200.jpg 300w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking-370x247.jpg 370w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking-270x180.jpg 270w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/Networking-570x380.jpg 570w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>Another way to make some music industry contacts is to head along to any music networking events that may be local to you. Failing that, why not pay a visit to the likes of The Great Escape, Sound City, Focus Wales, Norwich Sound &amp; Vision, Live At Leeds, Wide Days and the many other <a href=\"https:\/\/www.lastminutemusicians.com\/search\/festival_bands.html\">industry conferences and networking events<\/a> around the UK. They\u2019re all extremely welcoming to emerging bands and many of the panels and discussions are programmed specifically for unsigned artists with the aim of educating you about the music business and giving you the opportunity to meet industry experts who can help you out. Check out our guide to the <a href=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/a-guide-on-how-to-promote-your-band-60-top-tips\/\">Dos &amp; Don&#8217;ts of networking with music industry professionals<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Send your music to radio, press &amp; blogs<\/h2>\n\n\n\n<p>If you want to stir up a buzz about your music then getting featured on blogs or magazines, or getting some radio airplay is crucial. Again, The Unsigned Guide directory can come in handy for finding contacts in these areas who can give you some much needed exposure.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing.jpg\" alt=\"bbc introducing\" class=\"wp-image-2808\" srcset=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing.jpg 1200w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-300x169.jpg 300w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-1024x576.jpg 1024w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-370x208.jpg 370w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-270x152.jpg 270w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-570x321.jpg 570w, https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2016\/10\/BBC-Introducing-740x416.jpg 740w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>When getting in touch with the many music press, blog &amp; radio contacts there are, it can be time saving and professional to include a link to an online press kit for your band. This is also preferable for most music writers and radio presenters too as it prevents their inboxes being clogged with large file attachments, and gives them a simple, central point to get all the info they need about your music and what you have coming up. Read more about creating a press kit on this Unsigned Guide blog post.<\/p>\n\n\n\n<p>Make sure you politely follow up any emails you send allowing 2-4 weeks since your initial contact.<\/p>\n\n\n\n<p><strong>What techniques for promotion have you found work best for your band? leave your suggestions in the comments below&#8230;<\/strong><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;2806&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;10&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;0&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;5\\\/5 - (10 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Guest Blog: The Unsigned Guide on promoting your band&quot;,&quot;width&quot;:&quot;100&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 100px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            5\/5 - (10 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: April 2026 In a special feature, Louise Dodgson from The Unsigned Guide offers special advice for promoting your band and getting your music out there&#8230; Promoting your band and music is an ongoing task, but an essential one if you want to maintain your fanbase and make new fans along the way.There are [&hellip;]<\/p>\n","protected":false},"author":483,"featured_media":2820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-2806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-for-musicians"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Blog: The Unsigned Guide on promoting your band<\/title>\n<meta name=\"description\" content=\"Practical advice for unsigned bands on promoting your music in 2026 - 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