{"id":370,"date":"2011-07-02T13:13:53","date_gmt":"2011-07-02T12:13:53","guid":{"rendered":"http:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/?p=370"},"modified":"2026-03-22T14:24:18","modified_gmt":"2026-03-22T14:24:18","slug":"tip-69-spend-some-time-on-your-usp","status":"publish","type":"post","link":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/","title":{"rendered":"How to work out your USP as a musician"},"content":{"rendered":"\n<p><em>Last updated: March 2026<\/em><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><strong>Developing a USP means differentiating yourself from your competitors, that is to say, other bands and musicians whom potential clients could hire instead. Think carefully about what makes you stand out from the crowd, and then start shouting about it! In this blog, we&#8217;ll give you some top tips on standing out from the crowd&#8230; <\/strong><\/span><\/p>\n\n\n\n<p>USP stands for &#8220;Unique Selling Point&#8221;. It&#8217;s a business term that&#8217;s generally used to highlight what makes a product or service different from the others on the market.<\/p>\n\n\n\n<p>As a <a href=\"\/search\/function_bands.html\">function band<\/a>, many different aspects of what you do that can be turned into your USP. You may well have more than one.<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Your USP can be anything, as long as it separates you from your peers. For instance:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"s1\">The style of music<\/span> you play<\/li><li>The instrumentation that makes up your group<\/li><li>The costumes you wear<\/li><li>The light show you can put on<\/li><li>How much you charge<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4 easy steps to define your unique selling point<\/h2>\n\n\n\n<p>If you&#8217;re struggling to work out what your band&#8217;s USP is, you can start by writing down the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Explain your style of music<\/li><li>Define your target audience<\/li><li>List the biggest distinctive features of your band<\/li><li>Define what you offer the client<\/li><\/ul>\n\n\n\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\"><b>Show off your testimonials<\/b> <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Including testimonials that back up your USP on your website or <a href=\"https:\/\/www.lastminutemusicians.com\/register\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Last Minute Musicians profile<\/a> is always a good idea. These testimonials must show off your best qualities and are reasonably up to date. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A great way to tell potential clients about you is to share your current testimonials through <a href=\"\/blog\/instagram-musicians-ultimate-guide\/\">social media<\/a>. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"s1\">Your goal is to communicate to potential customers why they should use you rather than someone else. Customers want to know why you\u2019re good, what style of music you play and what other people think about you. <\/span><\/p><cite>Last Minute Musicians joint-founder, Adam Hughes<\/cite><\/blockquote>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It is a good idea to&nbsp;contact&nbsp;clients a few weeks&nbsp;after their event to encourage them to give a review. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Giving a polite reminder will jolt their memory,\u00a0and they will remember how fantastic their entertainment was.<\/span><\/p>\n\n\n\n<h2 class=\"p1 wp-block-heading\">USP example 1: The Royal<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The Royal\u2019s USP is their huge stage persona and ability to offer a wide range of line ups. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span class=\"s2\">The Royal<\/span> offer small to large entertainment packages to suit mid to high range budgets. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The band then promote this selling point through a short video that outlines their repertoire and energetic stage show.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Royal | Party Band | London\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/GefkwrvQWlI?start=21&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\">USP example 2: Men in Blue <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Many clients love the idea that they are getting the same entertainment as the stars. <a href=\"https:\/\/www.lastminutemusicians.com\/members\/men_in_blue.html\"><span class=\"s2\">Men in Blue<\/span><\/a> use their high profile performance in Hyde Park for&nbsp;the Royal Wedding celebrations and performances at secret celebrity parties as a USP.<\/span><\/p>\n\n\n\n<p class=\"p1\">For a party band, it can be difficult to set yourself aside from other bands performing the same \u2018pop\u2019 music style. <\/p>\n\n\n\n<p class=\"p1\">A potential USP for such a band could\u00a0also be performing pop music in a slightly different style to the original.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Men in Blue - Live @ Royal Wedding, Hyde Park\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/IvONi8zDkio?start=27&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\">USP\u00a0example 3: Abba Sisters\u00a0<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You might expect an Abba tribute group to feature four members. However, the <a href=\"https:\/\/www.lastminutemusicians.com\/members\/abba_sos.html\"><span class=\"s2\">Abba Sisters<\/span><\/a> have marketed towards clients who seek to hire entertainment on a budget but not cut back on quality.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The group can also be hired as a four-piece band featuring Benny &amp; Bjorn &#8211; everything a client could wish for in a 70s entertainment package f<\/span>or those looking to spend a little more<span class=\"s1\">. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Abba SOS also offer a separate \u201870s Fever Show&#8217;, which they incorporate into their Abba performance.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Abba SOS | Tribute Band | Last Minute Musicians\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/VPHuFBuVjyE?start=70&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">More ways to stand out from the crowd<\/h2>\n\n\n\n<p>Beyond your musical style and line-up, there are many other ways to differentiate yourself from competing acts. Here are some additional USP ideas to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Your stage show and production<\/strong> &#8211; Do you offer something visually memorable? Lighting, choreography, themed costumes, or even pyrotechnics can set you apart from bands who simply turn up and play.<\/li><li><strong>Fan and audience interaction<\/strong> &#8211; Acts that genuinely engage with their audience, whether through crowd participation, requests, or personalised setlists, create a more memorable experience for clients and guests.<\/li><li><strong>Niche market targeting<\/strong> &#8211; Rather than marketing yourself as a generic covers band, consider specialising. You could focus on <a href=\"\/search\/wedding_bands.html\">weddings<\/a>, corporate events, or a particular decade of music. Bands that target a niche often attract more bookings than those trying to appeal to everyone.<\/li><li><strong>Your online presence and brand identity<\/strong> &#8211; A professional website, consistent branding, and high-quality promotional videos can be a USP in themselves. Many bands neglect their online presence, so investing in yours can help you stand out in search results and on directories like Last Minute Musicians.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to promote your USP<\/h2>\n\n\n\n<p>Having a USP is only valuable if potential clients know about it. Here are some effective ways to promote what makes you unique:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Lead with your USP on your profile<\/strong> &#8211; Make sure the very first thing clients see on your Last Minute Musicians profile or website highlights what sets you apart. Don&#8217;t bury your strongest selling point at the bottom of a long biography.<\/li><li><strong>Use social media strategically<\/strong> &#8211; Platforms like <a href=\"\/blog\/instagram-musicians-ultimate-guide\/\">Instagram<\/a> and <a href=\"\/blog\/ultimate-guide-facebook-musicians\/\">Facebook<\/a> are excellent for showcasing your USP through video clips, behind-the-scenes content, and client testimonials.<\/li><li><strong>Mention it in every enquiry response<\/strong> &#8211; When replying to booking enquiries, always reference your USP. For example, if your selling point is flexible line-ups, mention the different packages you can offer for their specific event.<\/li><li><strong>Build your repertoire around it<\/strong> &#8211; If your USP is a particular style or era of music, make sure your <a href=\"\/blog\/popular-cover-songs-2500-set-lists\/\">setlist<\/a> reflects this consistently. Clients want to see that your USP is genuine, not just a marketing claim.<\/li><\/ul>\n\n\n\n<div class=\"box\">\n<p>A unique selling point should be as simple as possible and specifically tailored to your target audience. <\/p>\nBands are likely to get a greater number of gigs by targeting a niche market than by simply advertising themselves as a \u2018pop function band available for hire\u2019.\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sources<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"p1\"><a style=\"line-height: 1.5;\" href=\"https:\/\/www.lastminutemusicians.com\/entertainment_agency.html\">https:\/\/www.lastminutemusicians.com\/entertainment_agency.html<\/a><\/li><li class=\"p1\"><a href=\"https:\/\/www.sitepoint.com\/unique-selling-proposition\/\" rel=\"nofollow\"><span class=\"s1\">http:\/\/www.sitepoint.com\/how-to-create-unique-selling-proposition\/<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"p1\"><strong>What\u2019s your band\u2019s USP? How do you promote it? Let us know in the comments below.<\/strong><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;370&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;9&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;0&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (9 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;How to work out your USP as a musician&quot;,&quot;width&quot;:&quot;84&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 84px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            4.2\/5 - (9 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: March 2026 Developing a USP means differentiating yourself from your competitors, that is to say, other bands and musicians whom potential clients could hire instead. Think carefully about what makes you stand out from the crowd, and then start shouting about it! In this blog, we&#8217;ll give you some top tips on standing [&hellip;]<\/p>\n","protected":false},"author":159,"featured_media":5535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-for-musicians"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Your USP as a Musician or Band | Tips &amp; Examples<\/title>\n<meta name=\"description\" content=\"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Your USP as a Musician or Band | Tips &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/\" \/>\n<meta property=\"og:site_name\" content=\"How To Get Gigs\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-02T12:13:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T14:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@howtogetgigs\" \/>\n<meta name=\"twitter:site\" content=\"@howtogetgigs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/\"},\"author\":{\"name\":\"Adam Hughes\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/#\\\/schema\\\/person\\\/e6c02ef4423814364ca18dd912099757\"},\"headline\":\"How to work out your USP as a musician\",\"datePublished\":\"2011-07-02T12:13:53+00:00\",\"dateModified\":\"2026-03-22T14:24:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/\"},\"wordCount\":1050,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/wp-content\\\/uploads\\\/2011\\\/07\\\/concert-984237_1280-1.jpg\",\"articleSection\":[\"Advice for musicians\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/\",\"url\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/\",\"name\":\"How to Find Your USP as a Musician or Band | Tips & Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/wp-content\\\/uploads\\\/2011\\\/07\\\/concert-984237_1280-1.jpg\",\"datePublished\":\"2011-07-02T12:13:53+00:00\",\"dateModified\":\"2026-03-22T14:24:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/#\\\/schema\\\/person\\\/e6c02ef4423814364ca18dd912099757\"},\"description\":\"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/wp-content\\\/uploads\\\/2011\\\/07\\\/concert-984237_1280-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/wp-content\\\/uploads\\\/2011\\\/07\\\/concert-984237_1280-1.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Band\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/tip-69-spend-some-time-on-your-usp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How To Get Gigs\",\"item\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to work out your USP as a musician\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/#website\",\"url\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/\",\"name\":\"How To Get Gigs\",\"description\":\"HOW TO GET GIGS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/#\\\/schema\\\/person\\\/e6c02ef4423814364ca18dd912099757\",\"name\":\"Adam Hughes\",\"description\":\"I am a professional musician and director \\\/ joint-founder of Last Minute Musicians.\",\"sameAs\":[\"https:\\\/\\\/www.lastminutemusicians.com\\\/how_to_get_gigs\\\/?author=159\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Find Your USP as a Musician or Band | Tips & Examples","description":"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/","og_locale":"en_GB","og_type":"article","og_title":"How to Find Your USP as a Musician or Band | Tips & Examples","og_description":"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.","og_url":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/","og_site_name":"How To Get Gigs","article_published_time":"2011-07-02T12:13:53+00:00","article_modified_time":"2026-03-22T14:24:18+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg","type":"image\/jpeg"}],"author":"Adam Hughes","twitter_card":"summary_large_image","twitter_creator":"@howtogetgigs","twitter_site":"@howtogetgigs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#article","isPartOf":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/"},"author":{"name":"Adam Hughes","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/#\/schema\/person\/e6c02ef4423814364ca18dd912099757"},"headline":"How to work out your USP as a musician","datePublished":"2011-07-02T12:13:53+00:00","dateModified":"2026-03-22T14:24:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/"},"wordCount":1050,"commentCount":1,"image":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg","articleSection":["Advice for musicians"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/","url":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/","name":"How to Find Your USP as a Musician or Band | Tips & Examples","isPartOf":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#primaryimage"},"image":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg","datePublished":"2011-07-02T12:13:53+00:00","dateModified":"2026-03-22T14:24:18+00:00","author":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/#\/schema\/person\/e6c02ef4423814364ca18dd912099757"},"description":"Learn how to define and promote your unique selling point as a musician or band. 4 steps to find your USP plus real examples.","breadcrumb":{"@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#primaryimage","url":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg","contentUrl":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-content\/uploads\/2011\/07\/concert-984237_1280-1.jpg","width":1280,"height":853,"caption":"Band"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/tip-69-spend-some-time-on-your-usp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"How To Get Gigs","item":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/"},{"@type":"ListItem","position":2,"name":"How to work out your USP as a musician"}]},{"@type":"WebSite","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/#website","url":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/","name":"How To Get Gigs","description":"HOW TO GET GIGS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/#\/schema\/person\/e6c02ef4423814364ca18dd912099757","name":"Adam Hughes","description":"I am a professional musician and director \/ joint-founder of Last Minute Musicians.","sameAs":["https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/?author=159"]}]}},"_links":{"self":[{"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/posts\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":20,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"predecessor-version":[{"id":6182,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/posts\/370\/revisions\/6182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/media\/5535"}],"wp:attachment":[{"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lastminutemusicians.com\/how_to_get_gigs\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}